Potevio puts focus on manufacturing in ME

Potevio Mena, a new Middle East-China networking joint venture, will be putting a major focus on manufacturing as it sets up its operations in the region.

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By  Published  December 23, 2006

Potevio Mena, a new Middle East-China networking joint venture, will be putting a major focus on manufacturing as it sets up its operations in the region. In a recent interview with ITP, Alie Saad, Potevio’s regional CEO, revealed that offering manufacturing would be a significant part of its service. “Unlike any manufacturer of telecoms equipment, one of the things we’re trying to push out is to try and help the nascent industry here. “We want to help people in this area who are developing telecoms products, help them to do the R&D and help them produce the systems. So, in addition to selling our products, we are going to make a service out of manufacturing. “If you look at the Middle East in general, the region is one where it is craving real technology environment, where you try to diversify from the oil economy to the new economy. At Potevio hopefully we can enable that shift slightly.” The Chinese company, which launched its operations in the Middle East during the Gitex trade show, is a joint venture by Potevio — formerly China Putian — a state-owned Chinese vendor and Saudi investors. The parties signed an agreement in 2005 to bring Potevio to the Middle East and Africa. Potevio may still be establishing itself in the Middle East, but it is a big player in its home country where it has a number of factories manufacturing various goods, including mobile phones. It makes 1.2 of every nine cellphones produced worldwide and more than a third of cellphones coming out of China. It manufactures for Nokia, Sony Ericsson and Panasonic. In addition to manufacturing, Potevio also invests heavily in research and development. Over the long-term, Saad said the company hopes to forge joint ventures in the region, which would involve manufacturing and developing telecom products directly in the region. Potevio employs 53,000 people and registered revenues of US$7.3 billion in 2003.

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