HP Middle East rolls out first 'Store In Store' in Dubai

The first SIS concept retail store for the region is launched in CompuMe at Mall of the Emirates in Dubai

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By  Vineetha Menon Published  July 14, 2008

HP Middle East has rolled out the global HP ‘Store In Store' (SIS) initiative in the region, starting at CompuMe in Mall of the Emirates, Dubai.

Operated and owned by CompuMe, the store will sell HP's entire portfolio of consumer products - from personal computing to imaging and printing products. Consumers will also have the opportunity to view and experience the latest HP technology in the store.

"The new HP Store In Store consists of various digital lifestyle zones, where trained HP experts provide consumers with in-depth information, assistance and education as part of their shopping experience. This new initiative aims to give HP's customers a more personal shopping experience," explains Serdar Urcar, general manager, PSG, HP Middle East.

The SIS concept is planned to be operational throughout the Middle East, including Saudi Arabia, Kuwait and Egypt.

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