Netgear launches KSA push with ICC

ICC signed as channel partner for Saudi Arabia to boost Netgear corporate sales in the Kingdom

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By  Julian Pletts Published  July 7, 2008

Networking solutions provider Netgear Middle East has increased the strength of its Saudi Arabian channel by appointing ICC (part of the ICC Group) to promote its products across the country.

Netgear claims that the partnership is part of its plans to increase its focus in the Kingdom on corporate enterprises and the government sector.

"As our value added partner, they [ICC] will be showcasing our products in thirteen of their branches and in most of their showrooms especially in areas such as Taef, Tanbu, Buraida, Makkah and Madeena," said the firm's channel sales manager, Ahmed Zeidan.

"We are definitely looking forward to working with ICC, who pledged their support to our aims to capture a greater share of the KSA market," added Zeidan.

In 2006 ICC recorded revenues of more than SR277m ($74m) and operationally the ICC Group has grown to comprise of six business divisions which include its ICC Distribution, Dawliah Digital Store and ICC Enterprises.

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