BDL signals Kuwaiti intent

Saudi distributor BDL launches operations in Kuwait

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By  Andrew Seymour Published  June 18, 2008

IT distribution house BDL has continued its expansion in the Gulf region by formally announcing the opening of its Kuwaiti operation.

Saudi Arabia-based BDL, which is celebrating a decade in business this year, believes its entrance into the region's third largest market will allow it to capitalise on the high revenue per customer ratio that Kuwait offers.

HH Prince Waleed Al Saud, president at BDL, officially launched the company's local operation this week at a gathering of more than 150 guests from the Kuwaiti IT channel. BDL executives such as regional sales manager Satjeet Sangha and country sales manager Amrit Singh Sodhi also attended the event.

Al Saud says the company is looking to repeat the growth it has recorded in Saudi Arabia and Egypt, and made it clear where the company is channelling its efforts.

"The broad base of resellers and evolving power retail segment will be our immediate focus," he explained. "Eventually we will be interested to cater to corporate and government ICT needs as well. We shall use service infrastructure as a catalyst for growth."

BDL will distribute products from a number of brands including Lexmark, Swiss Travel and US Robotics. It will also carry Asus and BenQ notebooks, Dell commercial products and branded optical disk drives from HP in Kuwait.

"We will address as many resellers as possible to emerge as a leading distribution entity and also to fulfil the market penetration expectation of the brands," said Gulf general manager Sunil Nair. "This will be possible only by way of offering stocks locally. BDL has realised this and has therefore already set-up stocking points in the UAE, KSA, Bahrain, Egypt and now Kuwait."

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