Lexmark hires distie to tackle Libya

Sah Tech appointed as distribution partner for printer vendor Lexmark in Libya

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By  Julian Pletts Published  June 15, 2008

Printing vendor Lexmark has moved to address the Libyan channel with the appointment of Sah Tech as its distribution partner. Lexmark says its new partner will develop sales and provide after sales service.

"The appointment of Sah Tech will help us solidify the distribution of Lexmark's products across Libya and help us maintain close relationships with our customers as well as expand our customer base," said Francois Feuillet, general manager at Lexmark Middle East.

The agreement, which is effective immediately, will see the distributor begin assigning resellers in the Libyan market for Lexmark's range of printers and printing solutions in an attempt to take advantage of one of the highest per capita GDPs in Africa.

Yousef BenYoussuf, general manager at the distributor says one of the main motivating factors behind its choice to pair with Lexmark was its comprehensive solutions offering for enterprise customers, such as government, finance, health, and services sectors which coupled with oil and gas are the key verticals to target in Libya.

"After our discussions, we found the utmost support and guidance from the Lexmark's regional management team to strengthen our partnership and to further develop the business in the Libyan market," asserted BenYoussuf.

"Due to the importance of optimising the distribution cycle, providing market leading after-sales service, and providing industry leading printing solutions, we have decided to sign this agreement with Lexmark."

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