Video on demand

The Middle East's business enterprises are aware of the need to sustain a solid, scalable IT and audio-visual infrastructure. The Advisor meets a number of industry experts and asks where the trend is moving.

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By  Administrator Published  June 14, 2008

The visual communication technology is ready for prime time, based on the facts we see every day," adds Wardak.

"Previous barriers to adoption have been eliminated, video is stable, reliable and easy to use (which is a key point), and the availability of high-definition and CD quality audio make the entire experience very natural.

With the rise of YouTube and other video sharing sites, that boast over 100 million video views per day, there are clear indications that visual communication technology is ready for acceptance by the business community.

Earlier seen as just a fad, the use of audio video technology to align the display solution - as part of the overall information infrastructure - with the longer-term needs of the company is now a reality.

"There are a lot of cutting-edge solutions which might be an overkill, and some will fall short of the real requirements," warns Hijazi. "The selection of the appropriate

AV display system should happen through a systematic approach by the right technical staff, and according to clear understanding of the needs of the company and the consultation of professional integrators/advisors," Hijazi advises.

Advantages of visuals

There is certainly a huge demand for cutting-edge yet cost-effective AV and IT solutions from the SME market, and this is just the beginning. There are definite signs that there is more to come, and the demand is yet to shift and advance to numerous new segments and uses.

There will be increased functionalities, requirements and spending.

The figures are still not very accurate but there is an obvious trend which we can sense from the market. SMEs in general are knowledgeable about the cutting-edge display solutions available, and the Middle East has a good presence in global information technology exhibitions, but there is a long way to go until these solutions become the norm.

Tetsuji Okui, managing director, SANYO Gulf FZE believes, "The solution usually is not based on the size of the organisation.

It is totally need-centric. We at SANYO are constantly developing new products which can be easily used and carried anywhere for urgent meetings, presentations, etc.; SANYO launched the world's lightest & compact DLP Projectors (PLC-XW60) which weighs only 1.6 kg.

While Samsung Gulf established its Large Format Display (LFD) division this year, in response to the market demand and in light of the developments happening globally in this field.

The LFD Division has a mission of presenting top of the line professional displays and display solutions (sizes from 32'' up to 82'' in both LCD and Plasma) to cover public display, corporate display and the digital signage sectors.

The future of audio-visual technologies

The market dynamics indicated that there is a strategic need for more focus on the SME segment for these AV/IT solutions, especially with the big potential and commitment of SMEs to professionalism, growth and continuous implementation of the best technologies.

Today's business field allows so many people to compete, but this fact in itself dictates that only the truly focused will have the chance to survive.

As the products become more advanced, the emphasis is more on the solutions offered, and as such the role of the channel partner gains a much bigger importance compared to the traditional case of just supply.

The region in total is heading towards the best international standards. While the focus is on the nature of the end-users business the channel partners need to have a heightened awareness of new AV and integrated solutions that can enhance their product offerings.

Quick benefits of audio visuals

• Accelerate decision-making - Companies don't need to wait for flights or materials to arrive to make decisions. They can bring products to market more rapidly and seize opportunities to grow.

• Scale knowledge - Companies can connect with a specialist at the touch of a button or archive an expert's knowledge and access it anywhere at anytime. They can reduce downtime for repairs, reach more customers in less time, and train more people quickly.

• Unify the organisation - They can create a virtual team room for offices around the world. Ensure quality and timeliness from suppliers. Maintain their corporate culture as they grow.

• Promote work/life balance - Companies can reduce unnecessary business travel and increase employee satisfaction and environmental stewardship. They can keep teams visually connected even when people are working from home.

RELATED LINKS: Visions of growth

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