Phoenix swoops into region with Al Hosani

Phoenix Software signs deal with Al Hosani to distribute Sony Creative Software in region

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By  Julian Pletts Published  June 4, 2008

Software re-publisher Phoenix Software has signed a deal with Al Hosani Computer for distribution rights to the full range of Sony Creative Software in the Middle East.

UK-based Phoenix Software, which in addition to software re-publishing also itself works in distribution, decided that the partnership with Al Hosani Computer would be the best strategy to develop the reach of Sony Creative Software in this region.

"Al Hosani Computer is a value-added distributor. They have an excellent reputation in the channel for providing some of the latest software titles at competitive pricing," proclaimed Jason Phillips sales director at Phoenix Software.

"This coupled with their focus to support their customers with marketing services and sales support is sure to achieve a solid, consistent distribution channel for Sony Creative Software in the Middle East," concluded Philips.

UAE-based Al Hosani Computer is a wholesale distributor of software, video games, and advanced gaming gear and deals directly with a number of publishers in the Gulf region which range in specialisation from IT security to digital artistry.

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