Cisco replaces MEA set-up with new structure

Cisco splits Middle East & Africa business into three separate regions after departure of MEA VP

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By  Andrew Seymour Published  June 3, 2008

Cisco has axed plans to name a successor to Middle East and Africa VP Mark De Simone who left the company earlier this year and instead reorganised the territory that he managed into three separate sub-regions, each with its own head.

The networking vendor initially planned to appoint a replacement for De Simone when details of his decision to step down were revealed in February, but it appears that idea was quickly shelved in favour of establishing a new set-up.

Under the new arrangement, the MEA business that De Simone led in the latter chapter of his six-year tenure at Cisco has been replaced by three distinct regions - Saudi Arabia, Gulf, and Africa Levant - which reside within the company's Emerging Markets theatre.

Cisco believes the revised structure equips it to address the market in a stronger way than before.

"The new three-region model will also allow Cisco to better serve our customers and thus drive profitable growth," said the company in a statement. "We believe that this reorganisation is exciting news for our customers, our partners and for Cisco. Aligning our resources around customers and market opportunities will help us capture the growth that is well within our reach."

Cisco's Saudi Arabia and Gulf operations will continue to be run by managing director Badr Al-Badr and Sam Alkharrat respectively, while Yvon Le Roux has been drafted in to oversee the Africa Levant part. He previously worked in the vendor's European Markets leadership team where he led its public sector strategy. Each of the region leaders report directly to Paul Mountford, president of Cisco's Emerging Markets organisation.

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