EMC increases investment in ME for 2008

EMC revises budget for Middle East to capitalize on growth prospects

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By  Mark Sutton in Las Vegas Published  May 20, 2008

EMC will increase its investment in the Middle East, to better manage the rapid growth the company is experiencing in the region.

Speaking to media at the EMC World conference in Las Vegas yesterday, EMC chairman, president and CEO Joe Tucci said that the company has already revised its budget for the Middle East for 2008 to increase resources for the region.

"We have had a lot of leadership in [telcos and finance] in the Middle East, it is one of our most rapidly growing markets, and we are putting a lot more resources into that to make sure that we have the selling capability and the support capability and the partners," said Tucci.

"It is incumbent upon us that we get the people in place - sales people, service people, support people and partners, and we have done that very well. We are, again, this year increasing the funding over our original plans, it is only May, and we have already decided to put more money into that part of the world' [the Middle East]," he added.

While the exact extra amount of budget was not disclosed, Mohammed Amin, regional manager of EMC Middle East & North Africa told itp.net that funding would go to expanding EMC's resources to grow existing and new business areas.

"As part of EMC's continuous commitment to invest in the Middle East region, EMC approved the sufficient additional budget to cover all aspects needed for the growth of the region including, but not limited to, the hiring of new staff for better customer reach in the countries, partner education with solutions specialization for deeper know-how, solution centers in the region to give customers better and accessible hands-on training and proof of concepts, marketing activities... all this is to cover all verticals with continued focus on telco and finance in addition to tapping into other verticals like O&G, government and healthcare," said Amin.

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