Fake drives dumped in Dubai market

IT distributor Computec Class has called on the Middle East channel to remain vigilant following a recent influx of counterfeit A-Data flash memory in the Dubai market.

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By  Andrew Seymour Published  May 18, 2008

IT distributor Computec Class has called on the Middle East channel to remain vigilant following a recent influx of counterfeit A-Data flash memory in the Dubai market.

Computec, which is an authorised A-Data distributor, believes the problem has subsided since it first emerged two months ago, but is still urging resellers to alert it if they encounter anybody deliberating supplying phoney A-Data USB drives.

The PC and components firm has also invited resellers to visit its showroom to observe the difference between original stock and duplicates.

Computec believes the sudden appearance of counterfeit equipment on the market is down to changes in A-Data's production strategy after the vendor shifted some manufacturing from Taiwan to China. That has made it difficult for buyers to ascertain the difference between genuine ‘made in China' products and replica versions.

"My sales team received a lot of complaints that our prices were high, and when we checked with the vendor and checked with our competitors for Kingston and Samsung prices we found there was something wrong," explained Rashwan Arabi, managing director at Computec. "When we then got confirmation from the RMA team that we were finding fake products the picture became clear."

Computec estimates that fewer than 10,000 fake USB drives a month have entered the market since the issue first arose, but insists this is still enough to create a "disturbance".

Channel Middle East contacted A-Data for clarification of its anti-counterfeiting policies, but the company did not respond.

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