Get to know Girish K

Girish K. is a well-known face on the components circuit following his long association with hardware distributor and PC assembler FDC.

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By  Andrew Seymour Published  April 24, 2008

Girish K. is a well-known face on the components circuit following his long association with hardware distributor and PC assembler FDC.

What is your career history to date?

I was educated as a computer engineer in India and worked in sales for one of the top IT and office automation companies in Bombay. In 1996 I came to visit Dubai for some projects and found that it - and the surrounding regions - had an IT market with strong potential growth. That attracted me to go and work for a good computer company based in Dubai.

Which IT industry figure do you admire and why?

For me, the most admirable personality is the person from whom I have learned the art of being a successful person today, which is my CEO Dr. Safe. The simple reason behind that is his simplicity, long-term thinking and a mix of the traditional and modern way of doing business, which this market prefers. He has brought the FDC team together to be one of the largest IT companies in the Middle East.

What is the proudest moment of your career to date?

My contribution to build the Elitegroup motherboard brand from scratch. It has become one of the top preferred brands in the Middle East within the period of a year.

What do you enjoy most about working in the Middle East IT market?

The market has huge potential to grow because in many cases the channel is still satisfied with the box-moving business rather than strategic sales. The thing I most enjoy about working in the region is not just pushing the products, but acting as a consultant so that my customers move goods in the right way, have controlled inventory and make a profit from FDC products.

How do you relax outside of the work environment?

The most relaxing way for me to spend my time is with my family and friends, visiting the cinema or taking the kids to swimming lessons. In the last three months I have also started taking piano lessons. At the same time, I still enjoy partying and clubbing.

What do you dislike most about working in the Middle East IT market?

No doubt about it, the delay in payments. It doesn't happen with all customers, but often there is a mentality that the distributor or supplier shouldn't be paid until the stocks have been cleared. There is also too much belief in box-moving and moving products around rather than focusing on the value and technology inside them.

What is the most valuable business lesson you have learnt?

The most valuable lesson I have learned is to be a businessman inside the company. This is a very volatile business and so you have to take job satisfaction seriously rather than just looking at it as a salary. You have to care about generating profit for the company and making the customers happy.

What are your top channel tips for the next 12 months?

To focus on education and training, which is very important for business strategy. Marketing is another key area. Many companies, including FDC I'm sorry to say, are behind on this. Companies think that the product sells by itself, but they need to do more to come up with creative ideas.

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