HP in hunt for Egyptian channel boss

HP looking to recruit channel manager to cover Egypt, Jordan and Lebanon

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By  Julian Pletts Published  April 21, 2008

HP has launched a search for an in-country manager to oversee its channel engagement activities for PC products in Egypt. HP hopes to get a new chief on board soon as it continues to increase its focus on the North African nation.

"I am just in the search at the moment and I think by sometime in the third quarter I will have a new PSG country manager in Egypt managing both Egypt and Lebanon," revealed Serdar Urcar, general manager at HP PSG Middle East. "It is obviously due to the size and scale of the country and the opportunity that it affords," he continued.

Urcar claims that the tactic behind the recruitment drive is to ensure that its top management figures are geographically close to the biggest opportunities and that it strategically clusters countries together to ensure the greatest coverage. In this instance the country manager will responsible for the work of the channel in Jordan and Lebanon in addition to Egypt.

Urcar is positive that Egypt will play an important part in his business development plans over the coming few years and says the country is currently worth 6% of HP's overall Middle East business.

"After being there and experiencing it firsthand and talking to customers and to the channel, I will qualify that instead of being worth 6%, we can easily take Egypt up to 9% or 10% of our business," he proclaimed.

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