HTC targeting high-end Saudi mobile users

HTC brings HTC Touch Cruise and HTC shift Windows devices to Gitex Saudi Arabia 2008

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By  Mark Sutton Published  April 18, 2008

HTC is bringing the latest in its range of Microsoft Windows Mobile-based smart devices to this year's exhibition.

The Taiwanese mobile company is promoting its new HTC Touch Cruise and HTC Shift devices to Saudi's tech-savvy end users.

The Touch Cruise is a GPS-enabled mobile handset that includes CoPilot Live 7 built-in car navigation solution, with GCC country maps, as well as a TouchFlo touchscreen technology.

The HTC Shift is a Windows Vista based mobile computer, with 7 inch scree, full QWERTY keyboard, 40GB HDD and 3G and wireless connectivity. The device also includes an on-board fingerprint sensor for added security.

Kevin Chen, general manager, HTC Middle East, Africa and CIS, said: "Saudi Arabia is presently one of our most important markets for smart phones and personal digital assistants because of its excellent growth potential. GITEX Saudi Arabia 2008 provides the perfect platform for us to increase awareness about the technological superiority of our products, which have already established a strong presence in the Saudi market.

"Our aggressive marketing initiatives in Saudi have also been fuelled by the country's rapidly increasing population, powerful economy and dramatic increase in adoption of internet and other IT-enabled technologies; which all represent immense growth opportunities for HTC. Moreover, we will back up our quality products with our excellent after-sales support; a service for which we are already building up a solid reputation for in this region," he added.

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