Brother targeting 20% growth in Saudi Arabia

Brother Gulf participating at Gitex Saudi Arabia to build channel and presence in the country

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By  Mark Sutton Published  April 17, 2008

Brother Gulf will be exhibiting at this year's Gitex Saudi Arabia, as the imaging and printing specialist looks to drive 20% growth in the Kingdom this year.

The company will showcasing a range of its Soho and consumer products with its Saudi distributor Al Maktaba Stores, and is aiming to build its channel base in the country as well.

Shinji Tada, managing director, Brother Gulf commented: "Amidst the growth of the Saudi Arabian IT market, which is continuously gaining upward momentum and is expected to create massive demand for computer peripherals such as printers, scanners, copiers and MFCs, the significance of specialised trade shows such as GITEX Saudi Arabia is greater than ever before. The IT boom in the Kingdom has also attracted more high profile participants at the exhibition, which is an important opportunity that we are eagerly looking forward to as part of our strategy to achieve our goal for this market. With this year's show promising to be bigger than all previous editions, our aim is to strengthen our distribution chain in the KSA market to further the reach of our products."

Solutions on show from Brother will include its Inkjet Multi-Function Centres (MFCs) and Digital Copier Printers (DCPs), its latest inkjet printers in the MyHome and MyOffice series and a range of laser printers including wi-fi enabled models.

"We have constantly maintained our presence in GITEX, where we have leveraged the outstanding attendance of global customers, which has generated excellent response for our most recent product launches in the region. The event has been a perfect platform for us to highlight our expertise in addressing the requirements of business enterprises in delivering wireless communication protocol, image manipulation and high-speed full-colour prints. We are certainly looking forward to a successful participation this year," added Tada.

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