Blue City to manage sales with Oracle

Blue City Company One will roll out Oracle E-Business Suite to help manage sales of its Al Madina A'Zarqa real estate project

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By  Mark Sutton Published  April 9, 2008

Real estate developer Blue City Company One (BCC1) has selected Oracle E-Business Suite to help it to manage sales of its Al Madina A'Zarqa development in Oman.

The company will deploy a range of different Oracle modules, covering areas such as sales, marketing, financial management and a portal.

The Al Madina A'Zarqa development is a 20 million square metre, mixed use project near Muscat, which will take 12-15 years to complete. The Oracle project will provide a single control over financial transactions and help drive sales as each phase of the project comes available.

Fari Akhlaghi, managing director & CEO, BCC1 said: "BCC1 needed a centralised system to manage sales activities and to store and control all financial transactions in one place of reference. Oracle is a leader in providing real estate and ERP capabilities with some of the region's premier real estate developers relying on its solutions.

"The integrated information architecture has enabled us to analyze and optimize all our business processes. The consistency and responsiveness of the Oracle team in their dealings with us, and their focus on the value that the investment could deliver to our business, rather than concentrating on price, were the key factors that led us to make Oracle our ERP partner of choice," he added.

For the first phase of the Oracle deployment, the company will deploy Oracle Financial Management, Telesales and Property Manager to kick start sales. Oracle Application Server will also be used to create a real estate listing portal. Roll out of the project will be managed by Oracle partners WIPRO and IITC (part of OHI Group).

"The Oracle E-Business Suite will enable BCC1 to manage by fact, reduce finance and accounting costs, reduce IT costs and improve operational efficiency. With Oracle Financial Management, BCC1 can conduct a global business, drive efficiencies, establish appropriate controls and manage key financial drivers," said Aron Khehar, VP, Oracle MEA.

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