Cisco launches regional online TV show

Cisco On Tuesday online TV show to cover innovative solutions and the latest business trends every week

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By  Quintin Smith Published  April 6, 2008

Cisco has announced the launch of a weekly 30 minute online TV show, Cisco On Tuesday, which will feature business-related videos and case studies aimed at addressing the needs and issues of businesses throughout the Middle East.

Aimed at small to medium sized businesses, and even large enterprises and the private sector, the show will be available online with a user-friendly console that’ll allow users to download and share the show or simply post comments or questions that will be answered by Cisco experts.

Cisco note that the show will act as a cost-effective marketing medium, allowing them to interact with key stakeholders in a powerful manner and easily monitor feedback.

Fadi Kachkouche, marketing manager for Cisco Gulf and Pakistan, said: “The ‘Cisco on Tuesday’ initiative will allow us to deliver an online event featuring the latest on technology solutions and videos to our customers’ desktops every week. Through the viewers’ feedback, we will be able to understand the business needs of our stakeholders and support them accordingly.”

This week’s show covers Education in the 21st Century and talks about how technology can be used to empower education leaders, and also how it shouldn’t be seen as an antidote to any and all problems.

Anyone interested in learning more or watching the show can visit Cisco’s website, here.

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