Recognition where it's due

Last week's Channel Middle East Awards produced sixteen very deserved winners, but the companies that make a positive mark on the regional IT channel goes far beyond

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By  Andrew Seymour Published  March 30, 2008

Last week's Channel Middle East Awards produced sixteen very deserved winners, but the number of companies that continue to make a positive mark on the regional IT channel extends far beyond those that enjoyed their moment on the stage.

While the 300 or so members of the channel community present at The Monarch Dubai last Wednesday evening were naturally excited about learning the result of each category, there was acknowledgement all around that the event was also about recognising the excellent work that goes on in the regional market place.

Given the stresses and strains of day-to-day business life, not to mention the competitive pressures of existing in such a dynamic environment, it is good for the industry to take time out to reflect on the progress that continues to be made in the Middle East channel.

That's not to say the competitive tension wasn't tangible though! With 100 entries from more than 80 different companies, the rivalry between nominees was always going to be extremely fierce, and indeed representative of the market situation itself.

It is important to reiterate that the Channel Middle East Awards are not about honouring the organisations that lay claim to the most market share, best products or ­strongest regional presence - but the ones that have shown considerable distinction when it comes to channel development, innovation and achievement over the past year.

The common factor that connects this year's winners (which incidentally you can see by clicking on the link at the bottom of this page) is their ability to facilitate channel growth and make a difference in their field.

However, the good work doesn't just stop with them.

The harsh reality of any awards ceremony is that there can only be one winner per category, but the amount of channel companies that deserve recognition for their efforts is innumerable. As the judges will testify, many of the categories were extremely tight contests simply because of the standard of nominations. It would not be an exaggeration to say that in some cases the companies finishing second or third would also have made worthy winners.

The winners announced last week have certainly set a benchmark that future award hopefuls must aspire to. But those already daring to ponder how they can maximise their chance of success in the 2009 Channel Middle East Awards are safe in the knowledge that regardless of the outcome, if their activities in the channel deserve to be recognised by the industry then they will be.

Make sure you grab a copy of the April issue of Channel Middle East for extensive coverage of the awards, including a detailed look at the winners and a full rundown of all the finalists. As mentioned, a list of winners can be found here.

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