Top 15 largest Dubai-based distributors

The fifteen largest distributors working out of Dubai, from broad-based distribution outfits to niche specialists and VADs

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By  Andrew Seymour Published  March 24, 2008

1. Redington Gulf FZE

2007 sales: $795m

In the hotseat: Raj Shankar

Employees: 305

Active Accounts: 2,600

No. Middle East offices outside Dubai: 9

Geographic remit: Middle East & Africa

www.redingtongulf.com

Atrium Center, Office 607 & Office 306,

Khaled Bin Waleed Road, Dubai, UAE

Tel: +971 4 359 0555

Background: Publicly-quoted Redington continues to go from strength-to-strength and is proof that a comprehensive local in-country distribution model can work if you get all the ingredients right.

The India-based company now makes the lion's share of its business from overseas sales, which means the Middle East and Africa generates more than 50% of its revenue.

Redington's sales figure is based on the calendar year, but if you go by its forecasts for its current financial year - which runs from April 2007 to March 2008 - then it is on track for sales of more than US$820m, and that's merely its IT distribution vertical. It's thought that Africa sales account for around 20% of its MEA business.

2008 strategy: Rivals are watching closely to see how Redington bounces back from the recent closure of HP's local PC plant in Saudi Arabia, for which it acted as the primary logistics partner.

The opening of an automated distribution centre in Jebel Ali will certainly help matters, while plans to increase its brand bouquet have recently been boosted by the addition of Toshiba distribution rights in Saudi Arabia. Last year, Redington Gulf signed with APC, HP ProCurve, Kingston, Samsung's printing division and Trend Micro, and you can bet on 2008 bringing more of the same.

3314 days ago
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