Top 15 largest Dubai-based distributors

The fifteen largest distributors working out of Dubai, from broad-based distribution outfits to niche specialists and VADs

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By  Andrew Seymour Published  March 24, 2008

3. Almasa IT Distribution FZCO

2007 sales: $420m

In the hotseat: Frank Sheu

Employees: 250

Active Accounts: 1,100

No. Middle East offices outside Dubai: 3

Geographic remit: Middle East & North Africa

PO Box 30166, Dubai, UAE

Tel: +971 4 3063 100

Background: An internal restructuring saw aggressive revenue growth sacrificed in 2006, but it was a different story last year as Almasa scaled its top line to cement its position as one of the region's most powerful volume distributors.

Although the company has padded out its portfolio by securing Acer, Seagate and ViewSonic rights, the secret to Almasa's success is aligning more closely with key vendor partners such as HP, Avaya and Asus. Make no mistake about it, those efforts - and its progress with establishing fully-fledged operations in Saudi Arabia and to a lesser degree Egypt - have contributed to the firm's impressive growth.

2008 strategy: With 50% of its revenues now originating from outside the UAE, Almasa is aiming to reinforce its status as a pan-regional player this year. 2008 will see extra focus on markets such as Qatar and the Levant, while the company is also preparing to make its long-awaited move to a new state-of-the-art logistics facility in Jebel Ali.

3313 days ago
Wilson Tang

United States Top Distributor been in business since 1987 would like to support Middle East Business and help distributors there with best pricing and marketing business strategy support. Please contact me Email: or Tel: 1-909-444-8037.

3370 days ago

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