Source IT sets up camp in Jordan

Source IT to open office in Amman to be closer to customers and improve in-country supply chain

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By  Julian Pletts Published  March 24, 2008

Source IT, the mobility distributor hailing from the UAE, has set in motion expansion plans by opening an office in Jordan. The centre, located in Amman, will provide support to Source IT's customers in Jordan, Syria and Iraq.

The distributor claims the opening of the office is an "integral part" of its regional development strategy, which it says will bring it closer to its customers and provide higher levels of in-country stock and assistance.

"Through our existing customers, Source IT has seen a steady growth in the region," said Emad Nashwan, general manager for Jordan. "We think that it is now the right time for Source IT to further strengthen our supply chain ecosystem."

In the Middle East markets that it serves, Source IT, is an authorised distributor for vendors such as HTC, i-Mate and HP. The company reveals that it is currently exploring further opportunities to strengthen its current partnerships with telecom operators in Jordan and cater to the desires of the rapidly expanding Jordanian corporate market.Source IT to open office in Amman to improve interaction with customers and increase in-country stock

Chairman of the company, Adnan Al-Falah, says partnerships will play a huge role in Source IT's future evolution. "As ambassadors for some of the most exciting technology brands in the world, Source IT works with its partners, both vendors and resellers, to help increase the visibility and availability of its brands," proclaimed Al-Falah.

"The new office will allow us to replicate the success we currently enjoy in the mobility segment in the GCC. We will be in a better position to interact with our partners and cater to market demands," concluded Al-Falah.

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