Get to know Nassir Nauthoa

Nassir Nauthoa, Reseller Channel Manager GCC, Intel.

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By  Administrator Published  March 17, 2008

Nassir Nauthoa, Reseller Channel Manager GCC, Intel.

What is your career history to date?

I grew up in the UK and started in IT distribution sales after university before moving to a couple of US vendors as a sales manager. I moved from the UK to Dubai in July 1999 with my previous company Xircom to head up its sales operation in the MEA region. Xircom was later acquired by Intel and since then it's been a great experience working in this part of the world.

Nassir Nauthoa has been leading the Intel channel business in the GCC for the past six years and has prior experience of distribution sales in South Africa and parts of Europe. We thought it was time to 'get to know' the man who wields plenty of influence over the Middle East components channel.

Which IT industry figure do you admire and why?

There are many who have done great things for their respective companies, however I would highlight Tim Berners-Lee, who invented the global hypertext system (HTML) and posted the first public web site in 1991. Since then his work has had a profound impact on the IT industry, made the world smaller and enriched the lives of billions of people through interaction via the internet.

What is the proudest moment of your career to date?

I get most satisfaction from seeing people who I have managed grow in experience, increase their contribution and move up in their careers. Knowing I have played a part in this process is a satisfying feeling.

What do you enjoy most about working in the Middle East IT market?

It's a growth market with lots of opportunities stemming from all the investment and developments that are happening across the region. The culture, the people and the different dynamics as the respective country markets evolve makes for a great learning experience.

What is the best deal you have ever closed?

The best solution is to serve your customer well enough so that they will consider you for their next opportunity. I am for customer retention and not one-shot deals. It is much harder to find new customers than to retain those you already have.

What do you dislike most about working in the Middle East IT market?

I would not call it a dislike, but making the transition to the latest technology in a shorter timeframe is something that we are focused on. Taking benefit from first-mover advantage is a key opportunity for the channel and this is getting better with all the trainings and support we offer customers.

What is the most valuable business lesson you have learnt?

There is no substitute for trust, integrity and honesty. Ultimately all our business interactions are through people so we should always strive to maintain positive working relationships. From a sales perspective nothing happens until you make it happen.

How do you relax outside of the work environment?

I have three lively kids who keep me occupied so quality family time is the top priority. I try to keep fit, but lately I haven't been too active on that side so I plan to get back in line. I am also about half way through my MBA course, which is not so relaxing, but I'm looking forward to achieving this personal goal.

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