Flash not ready, claims WD

Flash memory not yet a cost-effective alternative to hard disk technology

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By  Cleona Godinho Published  March 3, 2008

Flash-memory based drive technology isn't a cost-effective alternative to hard disk technology in the laptop space, claims a senior director at Western Digital.

In an interview with Windows Middle East, Matt Rutledge, senior director of marketing for Western Digital stated, "In terms of cost-per gigabyte, we believe flash-memory technology isn't there right now. Hard disk technology is the most cost-effective solution at present."

Rutledge revealed that Western Digital has tested flash technology but doesn't see any real benefits to consumers. "We've performed many tests and only found a three to five minute increase in battery life. The extra cost associated with flash technology and the tiny decrease in power consumption doesn't seem worth it at this point."

However, Rutledge went on to say: "If we see clear benefits to users, we will consider the technology."

When asked if the firm had any plans to move into web storage, Rutledge replied, "At present, we have no plans to move into the online storage space; we are more focused on hardware than software."

Rutledge's statements were made today at a media conference in Dubai, celebrating Western Digital's 10th anniversary in the Middle East region.

The firm will be participating in CeBIT 2008 in Germany this week, where it plans to launch a new external hard drive aimed at home users.

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