Sky Electronics restructures operations

New structure will focus on four key business units to improve profitability

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By  Andrew Seymour Published  February 20, 2008

PC integrator and distributor Sky Electronics has restructured its business into four business segments as part of a move to aid the company's growth and profitability. The overhaul reflects the diversity of Sky's business activities, which encompass both consumer- and corporate-focused operations.

The four units will each retain a different responsibility in order to bring an improved level of transparency to the group. Sky Electronics FZCO will now represent the firm's systems integration wing, while Sky Electronics FZ LLC will act as its retail face in the market. Sky Distribution is in charge of handling the company's wholesale and box-moving business, and Sky Components will deal in a variety of IT products.

"The new structure will not only help Sky address all aspects of the IT distribution business in the region, but it will also optimise growth and maximise revenues in the market," said managing director Manoj Thacker.

He continued: "The restructuring of our business was essential as the regional market has been growing at such a fast pace. Under the new business model, Sky's different business units will be more focused in their activities, as they will have a separate revenue model, sales and marketing team, and customer support team."

Dubai-based Sky serves the Middle East and Africa market, and works with vendors such as AOPEN, AMD, Intel and Microsoft. The company is also the producer of the eXpression and eXpeditor PC brands.

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