Adaox looks to Saudi channel

UAE-based Adaox - regional distributor of the ESET line of security products - has put out a call to prospective partners in Saudi Arabia ahead of plans to aggressively extend its reach in the Kingdom.

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By  Julian Pletts Published  February 3, 2008

UAE-based Adaox - regional distributor of the ESET line of security products - has put out a call to prospective partners in Saudi Arabia ahead of plans to aggressively extend its reach in the Kingdom.

The company regards Saudi Arabia as a key part of its growth strategy and has begun a search for new resellers capable of selling security software.

"We are looking to recruit performance-based channel partners who will work closely with us to promote our solutions extensively in the regional market," explained Neo Neophytou, managing director at Adaox Middle East. "By appointing new channel partners we want to demonstrate our commitment to our customers and partners in the Kingdom of Saudi Arabia, who will be able to receive advice, service and technical support locally from Adaox's channel partners," he added.

The distributor, which carries security products such as ESET's Smart Security and the ESET's Nod32, also recently opened a new office in Dubai Internet City. But Neophytou admits that the company's immediate priority is to scale up in Saudi Arabia.

"With so many companies opening up in the Kingdom of Saudi Arabia, we see tremendous growth potential for our products. We believe that our new channel partners and Adaox's sales and support activities, will help us strengthen our ties with our customers in the Kingdom of Saudi Arabia," he said.

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