Adobe MEA hoping to draw on US$4m funds

Adobe’s regional operation is hoping to get a US$4million cash injection from its parent company to invest in additional employees, offices and marketing.

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By  Published  December 16, 2006

Adobe’s regional operation is hoping to get a US$4million cash injection from its parent company to invest in additional employees, offices and marketing.

The software firm’s regional manager for the Middle East and Africa (MEA), Andrew Lindstrom, said he had requested the massive increase in funding as part of a three-year business plan that aims to drastically increase the firm’s physical presence in the market.

Adobe revealed its investment plans back in September, but this is the first time a figure has been put on how much money could be pumped into its MEA operation.

“We are one of the fastest growing markets in the world. Our sales grow by 50% year- on-year in the MEA,” Lindstrom told IT Weekly.

“We are now asking for Adobe to acknowledge the growth and invest in headcount, offices and marketing.”

If approved, Adobe will be looking to open an office in Dubai that will serve as a hub for the whole Middle East region. It also intends to open another office in Saudi Arabia.

“Saudi is a market where we see huge growth potential.

We don’t believe we are getting as much value out of that market as we should do,” Lindstrom remarked.

It is understood the plan calls for almost 20 staff to be deployed in the region during the next 12 months, spanning sales, marketing, technical and account management roles.

Lindstrom said he would find out whether his business plan had been approved in January.

Currently Adobe has just one regional channel manager, based in Dubai, who was appointed in July this year.

Traditionally, the stumbling block to investing in the Middle East has been the high levels of software piracy in much of the region. However, Lindstrom said part of the reason for the increased investment was to better tackle the problem.

“We have a huge installed base of customers, we just have to come up with strategies as to how to get them to buy the product,” he told IT Weekly.

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