New means better in the UAE

Report shows UAE consumers are more confident in the value of innovation than consumers in other countries

  • E-Mail
By  Matthew Wade Published  January 24, 2008

A new global survey of innovation acceptance by The Institute for Innovation & Information Productivity (IIIP) has revealed that consumers' confidence in the ability of advanced products and services to improve their lives is higher in the UAE than in any of the other countries surveyed.

The IIIP's Innovation Confidence 2007 Index report found that up to half of consumers in some European continental countries are skeptical of the value of innovation, with only 30% of working age adults in the Netherlands for example believing that new products or services will improve their lives (the lowest confidence rating of any country surveyed), compared with 60% in the US and a massive 80% in the United Arab Emirates.

The United States' results fell midway in the innovation confidence index overall, on a par with China but behind other fast-growing economies with young populations such as the Innovation report shows UAE residents believe in UAE, Brazil, India and Ireland.

"The difference in innovation confidence across the countries in our sample is striking. In some continental European countries, over half of working-age people lack confidence in new innovations. We found a more positive acceptance of innovation in fast-growing economies," said the report's author Dr. Jonathan Levie of the University of Strathclyde in Glasgow.

"We can't yet say what effect these results imply for the rates of domestic innovation in these countries. But given that innovative entrepreneurs need people to buy their new products or services, Europe may be right to be concerned," Levie added.

Meanwhile the IIIP Research Committee's chair and Microsoft director of information work vision, Dan Rasmus, commented: "As economic success shifts from industrial production to the utilisation of knowledge through innovation, we need new vehicles to understand the willingness of markets to accept innovation. This study creates a new metric that will help companies better understand where innovations will be accepted, and will provide insight to governments that are seeking improvements in local and regional innovation."

The study, which was based on the views of almost 25,000 respondents spanning twelve countries, is a new index of so-called innovation confidence and was commissioned by the IIIP, and implemented by the Hunter Centre for Entrepreneurship at the University of Strathclyde (in association with the Global Entrepreneurship Research Association and its annual Global Entrepreneurship Monitor (GEM) report).

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code