Comstor moves to new facility

Cisco specialist believes DAFZA office will make it more competitive

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By  Andrew Seymour Published  January 9, 2008

Networking distributor Comstor Middle East has moved to a permanent home in Dubai Airport Free Zone, which will house a number of facilities for resellers in the region. The firm claims that the relocation will also help it to slash the time it takes to ship products to GCC customers.

The Datatec-owned company, which answered Cisco's call to launch operations in the Middle East just over a year ago, is taking up its new residence this week having leased office space elsewhere in Dubai on a temporary basis since setting foot in the market.

Comstor claims the new facility "significantly" extends the office and logistics space available to it, as well as giving it the room to establish dedicated Cisco demonstration and training rooms for resellers to use. Comstor's commercial and operational teams will also be based at the new office.

Steve Lockie, managing director at Comstor Middle East, says the move is designed to bring the company closer to both its customers and inventory.

"We are now unique in providing logistics through DAFZA and JAFZA," he said. "DAFZA logistics allow us to reduce critical urgent shipment lead times and rapidly turnaround inbound airfreight for GCC outbound airfreight orders. Our goal is to continuously innovate, giving our customers a wide choice and flexibility in doing business with us. We expect this move to help us better serve our clients."

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