Mobilink to invest $500 million in 2008

Pakistani operator surpasses 30 million customers after series of investments worth $2.5 billion.

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By  Roger Field Published  January 3, 2008

Pakistani mobile operator Mobilink is planning to invest some $500 million in the expansion of its network in 2008, according to Zouhair A. Khaliq, the company's president and CEO.

Mobilink, a subsidiary of Egypt's Orascom Telecom, has made a series of investments worth some $2.5 billion to expand its network in the past few years, allowing it to increase its customer base to 30 million at the start of 2008, up from just one million when the company launched back in 2003.

Mobilink's planned investment for 2008 is expected to help the company retain its crown as Pakistan's leading player in a highly competitive market of six operators.

Naguib Sawiris, chairman of Orascom Telecom, said: "Our success in having reached this significant milestone is not just about large-scale investments, infrastructure and world-class services alone but being a 5,000-people organization, where every family member has played their role."

According to a recent survey conducted by the Pakistan Telecommunication Authority, Mobilink was credited with having the best quality service in the country. The company has coverage in more than 7,000 cities, towns and villages across Pakistan.

4148 days ago
Usman Khawaja

No doubt, Mobilink is the most widely used and a favorite (may be) cellular company of Pakistan. Where most of its customer line is satisfied with the quality services, there exists a big community of "dis-satisfied customers" as well. They are confused with the calling rates (even they are lower than before) when they check their remaining balance after ending a call. They don’t think that Mobilink is charging them according to the call rates for what they speak about in TV commercials and other print-medias. This disappointment has already shifted millions of Mobilink valued customers to use the services of their competitors mainly: Warid and Telenor. Warid attracted many millions of potential-customers and won their trust by working on "Transparency Policies". When a Warid user ends a call, he/she immediately receives a message detailing about the cost of the current call and remaining balance. If I am not wrong, this policy partially helped Warid to penetrate in Pakistani consumer market. I think Mobilink should also follow this policy to keep its customers more reliable and attached. If I compare Mobilink or Warid with Telenor then I can see that Telenor is a company which believes in bringing innovation. They have world's most advanced cellular technology and their mobile services are un-matchable to both. Mobilink also believes in innovation but they should work on this tool also. LFO (Learn From Competitor). If any service is announced by any of its competitor then Mobilink should also add this service to its services list. This will certainly become a psychological threat for its competitors and on the same time it will ensure immense increase in their customer’s line. If Telenor can raise the list of their customers by introducing new services to mobile users then why Mobilink is not following the strategies of its direct competitors? Sometimes following pays more than leading :) I hope to see more and more advancements in mobile technology with even cheaper call rates as well :) Have a good day.

4151 days ago

No doubt Mobilink is the leading telecom in Pakistan, in the same manner,here(in UAE) many companies can be authorized to operate, so that the benefit will go to general public, by reduced call rate & better service, as in Pakistan, world's best low rates are available to the customers.

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