BenQ builds KSA channel team

New channel sales manager to drive growth in Kingdom

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By  Julian Pletts Published  January 2, 2008

BenQ is looking to capitalise on the 35% growth it saw in Saudi Arabia in 2007 with the hiring of new talent to strengthen its set-up in the Kingdom over the coming year.

The first step the vendor has taken in this direction is to appoint Syed Raziuddin, who will, in his new role as channel sales manager in the Kingdom, work closely with the company's partners to facilitate its expansion plans.

"Saudi Arabia accounts for almost 20% of our total Middle East and Africa sales, and holds huge potential for a young brand such as ours," revealed Raziuddin. "To keep up with our regional growth, we will need to increase our top-tier administration."

BenQ led by regional boss Manish Bakshi hinted that it does not plan to stop at just hiring Raziuddin and that the Saudi channel can expect to see a few more faces join the vendor in 2008.

The company recently announced a series of impressive growth figure across the Middle East region, particularly in the LCD television market. It claimed that over 2007 it registered growth of 25% in Kuwait and doubled sales in Bahrain and Oman and that the last quarter of the year would see it return revenue figures in the region of $100 million.

All of these announcements come after the vendor held a series of workshops in the UAE to increase partners' skills and knowledge base of its product offerings, which include its recently widened portfolio of projectors and LCD computer and television screens.

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