Belden increases staff and presence in region

Belden is aiming to increase its presence in the region and has recruited extra members of staff to help it do so.

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By  Published  December 16, 2006

Belden is aiming to increase its presence in the region and has recruited extra members of staff to help it do so.

The networking vendor has taken on four new sales staff who are due to start at the company in January, Berry Medendorp, marketing communications manager for Belden’s Europe, Middle East and Africa (EMEA) region told IT Weekly in a recent interview.

The firm hopes that the new recruits will help it develop its presence in the office space, a new focus for the company.

At present, the main users of its products in the region are broadcasters, oil refinery, and shipyards, Medendorp said.

“Our regional business strategy is that we continue to furnish those markets but we also want to be much more into the office so networking solutions with wireless will be focused and we want to concentrate more on technology driven solutions and be unique in that instead of pushing on commodity and price,” Medendorp said.

Key to boosting its business in the region will be its wireless offering, which the firm is now promoting following a partnership deal it signed with Extricom, which has developed an interference-free wireless local area network (WLAN) system, in September.

Previously, Belden focused on offering a total networking structured cable solution, comprising not only cables but also enclosures, racks, and cable managements systems, but since tying up with Extricom the firm is promoting wireless solutions as well.

Belden, which recently introduced a new logo and tagline identifying itself as Belden rather than Belden CDT as it was previously known, has a regional office in Dubai plus a manufacturing presence in Europe and the US.

The US firm has been manufacturing cable products for more than 100 years and claims to have the broadest product portfolio of any major electronic cable company in the world.

Its clients in the UAE include Burj Dubai, Dubai Airport, Dubai Mall, Almas Tower and the new headquarters of telecoms operator Etisalat.

It has also worked with Aramco in Saudi Arabia and with Aljazeera TV and Education City, Science and Technology Park, Convention Centre in Qatar.

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