EMC to confront energy crisis

Planning services to help customers monitor energy usage

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By  Published  December 16, 2006

EMC is tackling the energy crisis by launching a variety of services to help customers reduce costs and overall energy consumption in data centres.

The storage giant this month announced Energy Efficiency Services, a set of assessment and planning services designed to help customers maximise energy efficiency in the data centre.

EMC also introduced the EMC Power Calculator, a tool that enables EMC to provide customers with accurate energy consumption data and cooling requirements for Symmetrix DMX-3, CLARiiON CX3 UltraScale and Celerra networked storage systems based on their specific configuration and workload requirements.

“As energy costs continue to rise and power grid capacity is pushed to the brink, energy provisioning and consumption are emerging as critical concerns for today’s CIOs, IT administrators and facility managers,” said Paul Goetz, vice president of EMC’s Consulting and Management Services.

“With these new services and tools, EMC is helping enterprises achieve optimal utilisation of their IT infrastructure, reduce operational costs, minimise the risk of power-related outages and shortages, and reduce their environmental footprint.”

With the EMC Energy Efficiency Services, EMC Global Services professionals provide an assessment of a customer’s data centre environment and their IT assets and are able to plan, design and implement changes to better manage and forecast power consumption.

Energy costs already represent as much as 10% of the standard enterprise’s IT budget, according to industry analysts estimates. Of growing concern to CIOs and IT administrators is the fact that this figure is expected to rise rapidly in the years ahead. Gartner Group for instance, has warned that energy costs could be more than 50% of a firm’s overall IT budget within a few years, as companies increasingly deploy highdensity servers (see IT Weekly 7-13 October 2006).

Rakesh Kumar, research vice president at Gartner, told IT Weekly that such expenditure will simply not be acceptable in future. “The bottom line is that the cost of power on this scale would be difficult to manage simply as a budget increase and most CIOs would struggle to justify the situation to company board members,” he warned.

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