Kingston to look at KSA distributors

Memory maker Kingston Technology is assessing potential distribution partners for its digital media products in Saudi Arabia, as part of an ongoing strategy to strengthen its in-country presence in the Kingdom. The move follows the firm’s appointment of its first indigenous distribution partner in the country.

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By  Published  December 16, 2006

Memory maker Kingston Technology is assessing potential distribution partners for its digital media products in Saudi Arabia, as part of an ongoing strategy to strengthen its in-country presence in the Kingdom. The move follows the firm’s appointment of its first indigenous distribution partner in the country.

US-based Kingston does not have an office in the Middle East but has a long-term affiliation with the region through a network of distributors.

It also reinforced its coverage in the Saudi market earlier this year by adding Mindware to its ranks alongside Empa, Logicom, ITE Distribution and Tech Data.

However, Kingston’s most significant move came last month when it appointed Al Jammaz as its first in-country distribution partner.

“We needed to be present with a local distribution partner because this is what the market has recommended,” said Antoine Harbe, business development manager, Kingston Middle East.

“We had people complaining about stock availability because with our other distributors the product is being shipped from Dubai. We hope that business will increase now that we have added a local presence.”

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