HP to stop producing digicams

HP to outsource camera production to focus on print strategy

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By  Matthew Wade Published  November 19, 2007

Imaging and printing powerhouse HP is to stop producing its own digital cameras and enlist the help of OEM partners as it focuses more of its investments towards Print 2.0 initiatives.

In a statement to press released this month, the firm claimed that it will, "seek an alternative business model for HP-branded cameras (including its ‘Photosmart' line) and shift resources toward Print 2.0 growth initiatives".

HP is currently working to identify an original equipment manufacturer (OEM) partner that will be licensed to design, source and distribute digital cameras under the HP brand. The firm aims to have such a partnership arrangement in place in the first half of 2008. As such, it will continue selling its HP-produced digital cameras over this year's holiday season.

HP's statement added that this "shift in strategy" would enable it to "accelerate its investment in Print 2.0 initiatives".

First announced in May 2007, the company's Print 2.0 strategy focuses on three areas: delivering a next-generation digital printing platform that increases print speeds and lowers the cost of printing for high-volume commercial markets; making it easier to print from the web; and, extending HP's digital content creation and publishing platforms across all customer segments.

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