Symantec names new distributor in Saudi

Symantec has strengthened its channel in Saudi Arabia by signing BDL as a distributor for the Kingdom. The security software vendor will look to make use of BDL's network of 500 resellers to distribute its products.

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By  Julian Pletts Published  November 8, 2007

Symantec has strengthened its channel in Saudi Arabia by signing BDL as a distributor for the Kingdom. The security software vendor will look to make use of BDL's network of 500 resellers to distribute its products.

Sanjiv Vij, country manager of consumer products at Symantec, says the vendor plans to launch a marketing campaign to promote awareness of the need for appropriate online security in Saudi. "Symantec is committed to working with BDL to mitigate security risks to Saudi internet users by initiating awareness campaigns and increasing the market reach of our powerful solutions and services," he said.

Prior to the launch of new security products next year the pair also intend to conduct quarterly reseller events and road shows.

Prince Waleed Al Saud, chairman and managing director at BDL is confident that the partnership with Symantec will help to protect some of the 2.5 million Saudis who surf the web everyday. "BDL is pleased to partner with Symantec to improve the visibility and availability of the Norton family of security solutions throughout the Kingdom," he said. "Our dynamic sales team and expansive network of on-ground merchandisers will speed the delivery of vital security tools to protect the systems and data of millions of Saudi internet users."

According to the Channel Middle East 2007 Power List, BDL made sales last year of $133m. The addition of Symantec to its books marks BDL's first major move into distributing software. The company is better known for carrying hardware brands such as Acer, Lexmark and Samsung.

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