Microsoft awards top UAE distributor

IT distributor Mindware has been named by Microsoft Gulf as the ‘Best OEM Distributor' in the Middle East region. The award was presented by Microsoft senior executives at the company's recent OEM distributor awards night.

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By  Julian Pletts Published  November 8, 2007

IT distributor Mindware has been named by Microsoft Gulf as the ‘Best OEM Distributor' in the Middle East region. The award was presented by Microsoft senior executives at the company's recent OEM distributor awards night.

"The award comes in recognition of Mindware's tremendous focus, professionalism and dedication in reaching the market and tapping into new business opportunities for Microsoft's OEM business," said Tolga Altinordu, OEM director at Microsoft Gulf. "As an OEM products distributor in the UAE, Mindware has increased the reach of Microsoft OEM business to resellers who are now purchasing directly from the distributors instead of largely buying from the tier-one segment of the system builder channel," he added.

Jeff Jacob, Microsoft product manager at Mindware, says the award is recognition of his company's commitment to provide value distribution services to its clients. Part of Mindware's success as a channel partner came with the introduction of credit insurance to its system builder channel which it claims has enhanced the credit worthiness of the smaller reseller base.

"Our continuous efforts in providing personalised and efficient services to our clients along with our expansion plans, which includes our new warehouse in Jebel Ali in addition to the one we have in Cargo Village, has strengthened our position in the region," said Jacob. "In line with this, plans to leverage our distribution rights for Symantec, McAfee, Intel and Citrix are in the pipeline, wherein we aim to position Mindware as a 'one stop shop' distributor," he revealed.

Mindware's award follows the recent announcement that it has also signed a distribution agreement with united performance management solutions provider Exida Networks.

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