Unified communications key networking trend

In a survey of more than 600 decision-makers based in the Middle East, Avaya has found that more than 50% of respondents were interested in deploying unified communications, with up to 40% wanting to implement a unified communications strategy in the short term.

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By  Sathya Mithra Ashok Published  November 1, 2007

In a survey of more than 600 decision-makers based in the Middle East, Avaya has found that more than 50% of respondents were interested in deploying unified communications, with up to 40% wanting to implement a unified communications strategy in the short term.

Avaya conducted the research in key markets including Saudi Arabia, Kuwait, Qatar, Egypt and the UAE. Participating businesses indicated their interest in the benefits of unified communications, including becoming more productive, accelerating workflow and business processes, and reducing costs and risks. Contact centres were another key trend identified in the regional survey, with 69% of respondents currently using a call centre to service customers.

According to the company, around 63% of respondents said that it was important that they receive voice mail, fax and e-mail all in one inbox, with 41% of that number saying it was crucial. About 73% reported that it is important that customers reach them on the first attempt. Furthermore, phone calls, e-mail and access are the top three functions that customers use on their mobile phones.

"Currently organisations in the Middle East have business communications systems that are fragmented, and what is urgently required is a means to deliver the right applications to the right devices for various segments of workers with these needs to help employees improve productivity," commented Roger El Tawil, channel and marketing director-MENA, Avaya.

Avaya is building on an established base of unified communications customers and innovative technology. The new family of Avaya Unified Communications editions, based on industry standards and cross-platform protocols, make it easy to integrate communications tools between networks, applications, devices and user segments.

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