Demand for business intelligence set to soar

Value of the global business intelligence market expected to double by the end of 2012.

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By  Michele Howe Published  October 14, 2007

Demand for business intelligence solutions is set to massively increase over the next few years, with the value of the market expected to double by the end of 2012, according to analyst firm Datamonitor.

Boosted by the rise of the digital enterprise and the commoditisation of business intelligence functionality, the global business intelligence market, which is currently valued at just under $4 billion in licence revenue, will grow at a compound annual growth rate of 12.5%, according to a new report by the firm.

"Today, even the most ephemeral activities like web-browsing, online finance transactions, smart-card activities or B2C interactions, generate an enormous volume of digital transactions that could be stored, queried and analysed," said Vuk Trifkovic, author of the study.

"Add to this corporate compliance and auditory pressures which require data to be retained and archived. As such the volume of data enterprises need to store, examine and analyse is greater than ever before."

Financial services, telecommunications, retail and manufacturing will be the biggest users of bi solutions, according to Datamonitor.

The Middle East is experiencing increased demand for business intelligence products as new companies are established and old companies become more competitive.

Leading business intelligence player Business Objects' customers in the region include KSA automotive dealer UMA, the Commercial Bank of Dubai, and UAE telecoms provider du, while rival Cognos counts Saudi Arabia's supermarket chain Al Raya and King Fahd University of Petroleum and Minerals among its clients.

The report comes on the back of SAP's announcement last week that it plans to acquire Business Objects for $6.8 billion.

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