Who needs information?

Last week I had a call from some MBA students in Dubai, asking for some help with a project on the Gulf IT market.

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By  Eliot Beer Published  October 7, 2007

Last week I had a call from some MBA students in Dubai, asking for some help with a project on the Gulf IT market (guys, I'll get back to you shortly, I promise...).

Looking through the questions they sent, most of the data the students were after were facts and figures relating to the market - the size of particular segments, and how much different applications and system types contributed to the overall market.

Now, I'm going to have to disappoint these students somewhat when I tell them that I don't know the answers to most of these types of questions, at least not from my own knowledge. All I can do is point them in the direction of research companies and analysts, such as the IDCs and Forresters of this world.

And while IDC in particular produces a fairly large number of reports on the market size of certain segments in certain regions, it does not deliver much in the way of real insight into how the market operates, where it is moving, or what the drivers are behind purchasing decisions.

Indeed, analysts sometimes get things spectacularly wrong - one representative from a research company that shall remain nameless delighted a colleague of mine by insisting that the Gulf's hardware market was too large and companies should be spending more on software. Apparently the phrase ‘re-export' had not occurred to him.

In fairness to the analysts, though, it's not like this information is easy to come by. The Middle East's famous reticence to divulge hard data makes gathering and analysing these types of statistics a real challenge, and for global analysts there are much more lucrative markets to focus on, given this state of affairs.

This may be a mistake. Because it's not only impecunious students and cheapskate journalists - the two least likely groups ever to pay for a research paper - that are after market data. Over the last month several vendors have suggested that they would be willing to pay hard cash for hard facts, if only someone could produce the hard facts.

At the moment, there is no one with this kind of information, so for now we're all going to have to keep on waiting. But - just for the sake of argument - if data were available, what would you want data on? And, conversely, what do you feel you have too much information on as it is?

I'd like your views on these - what data you'd like to see, and what you already have - so we can start putting together a picture of where the holes in our regional knowledge are. I don't mind if you're a CIO, a vendor, an integrator, or just a nosy market observer - let me know your thoughts.

You can use the ‘comments' form at the bottom of this article, or e-mail me on eliot.beer@itp.com.

I'm not promising to produce anything magically from my editor's hat - but we can certainly start to lay the groundwork for something more interesting.

3935 days ago
Mark Yates, IDC

Mr. Beer claims there is a dearth of information on the Middle East IT markets and that what is available lacks insight. Perhaps he is not familiar with IDC's press releases, methodology, and full reports. 
News articles and press releases generally quote data points from IDC studies, which provide considerable insight and depth. Studies lists all assumptions underlying each forecast, include detailed analyses of market drivers and inhibitors, provide big-picture overviews, and give essential guidance to IT vendors about the future of the markets. The detailed market breakdowns are based on more than 3,000 meetings each year with IT vendors, distributors, CIOs, IT managers, and end users as well as dozens of surveys done at IDC events all over the Middle East and Africa. 
The next time Mr. Beer – or any other "impecunious student and cheapskate journalist" – doubts there is insight on the region's IT markets, he might wish to check our websites www.idc.com and www.idc-cema.com.

3938 days ago
Sina Ghazi

Thanks for the post! It really impressed me.  
You are right! There is a big issue for accessing valuable and valid data. There are many information islands available in this region either with every vendor, consulting firm or organization that are not consolidated. They are either in excel sheets or local databanks.  
I never seen a consolidated information repository where data is managed. Managed in terms of ensuring its validity and expiry. Yes, there are many directory websites and some other sort of information sources but can they answer an easy question?  
The easy question could be: What is XYZ's market share in this market?  
No! it's going to be very hard to calculate that! Have you ever tried to run a questionnaire and ask companies about something? I don't think anyone reached a satisfactory level on the outcome.  
That is the issue. People being afraid to give statistical information away. Or even if people are not afraid, there is no process or responsible person to take care for that.  
In general, I believe what ever data in what ever format can be an assist only when people can select from it and only if the data is measurable.  
Partially off the topic: decision makings are not based on statistical data and that is one of the other causes information looses its value and respect... 
Anyhow, many thanks for your constructive effort and I wish you all the best.  
Best regards, 
~Sina Ghazi

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