Sony team all smiles about new digicam technology

Digicam launch pioneers automatic smile capture technology.

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By  Matthew Wade Published  September 25, 2007

Sony Gulf today launched two new digital cameras, which represent the firm's first wide-screen Cyber-shot models and feature Sony's brand new and innovative Smile Shutter technology.

Once activated via the on-screen menu, the Smile Shutter function automatically spots and captures a subject's happy grin, only taking its shot or shots once this has been spotted. This means the user can minimise the chances of snapping a grumpy-looking subject and use this feature as an alternative form of ‘timer'.

Incorporated within Sony's new $436 T200 and $354 $T70 models, this feature is "the next step on from facial recognition", Sony Gulf's managing director, Osamu Miura, claimed today. "No other competitor has made this type of invention, and it's already been a sensation in Japan," he continued.

Smile Shutter can be configured to take between one and six shots in rapid succession when it spots its subject smile.

If a group of people is being shot however, one of these must be chosen using the camera's face recognition function and touch-screen LCD. Then only when this one person smiles will a shot be taken (meaning Smile Shutter cannot be applied to multiple subjects).

Storage wise, the Cyber-shot follows Sony's standard digicam policy of only supporting the firm's MemoryStick storage cards and using Sony's own proprietary PC connection standard (rather than the more common USB2.0 or PictBridge standards).

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