Synchronica extending mobile email and data protection

Solutions launched to expand mobile email to consumers and enable telecom providers to offer mobile data backup.

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By  Mark Sutton Published  September 20, 2007

Mobile synchronization and management company Synchronica is offering businesses, service providers and end users in the Middle East a range of new solutions to protect data on mobile devices and extend email services to mobiles.

The company, which opened its Dubai office in August, is offering a free trial of its mobile email synchronization, as well as introducing its Mobile Manager Backup & Restore 3.1 solution for service providers.

Mobile email synchronization is part of Synchronica's Mobile Gateway 3.0 suite of products, and allows mobile users to redirect email to their mobile without the need for any client software. The company is looking to make the solution available to service providers who could then offer it to their subscribers as a value-added service.

Nicole Meissner, chief marketing officer, Synchronica, believes that the solution has a lot of potential in developing markets where mobile penetration far outweighs fixed landline and internet connection.

"In countries where there is not a lot of fixed line penetration, with high adoption of mobile phones, mobile email becomes the entry to email services. We have had a lot of interest from across the region, and the solution has already gone live MTN Nigeria," Meissner said.

The solution uses the IMPA and SyncML protocols, making it compatible with most current handsets. For business users it is compatible with Sun Java Communications Suite, Microsoft Exchange and Lotus Domino, while for consumers it is compatible with a large range of ISP mails. Estimates by telecoms analysts Visiongain suggest that over 1.3 billion SyncML-enabled handsets have already shipped to end users, creating a large potential for future users.

The company is making a 60-day free trial available through

For service providers, Synchronica also announced the launch of Mobile Manager Backup & Restore 1.3. Part of the Mobile Manager suite, Backup & Restore 1.3 allows service providers to offer subscribers a service to protect the data stored on their mobile phone, such as contact details and numbers. Backup & Restore can offer automated backup of data to a proprietary database, and doesn't require any software download to the client device.

Research group Zelos found that it takes an average of three months for user to replace all of their contact data if they lose a mobile device, creating inconvenience to the user, and lost revenue for the operator.

Carsten Brinkschulte, CEO of Synchronica said: "For many consumers, the mobile phone has become their main communication channel and they often use only the phone's address book to store phone numbers. If they lose their phone, they lose contact with their social network.

"Mobile operators are always looking for new revenue streams and an OTA back-up and restore service may well be the first mobile data service to go beyond SMS to be successful in the mass market. As well as providing an additional revenue stream for operators and service providers, service can also reduce churn and maintain ARPU," he added.

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