Etisalat calls on green mobile campaign

As one of the latest companies to take a leap of faith onto the green bandwagon, Etisalat has urged its six million customers to recycle old mobile phones. Customers will be able to deposit unwanted mobiles in collection bins, to be installed in all Etisalat business stations over coming weeks.

The company already has a history of green campaigns, including dropping scratch-cards in favour of balance transfer services and auto pay. Mohammed Al Qamzi, Etisalat's CEO said: "We take great pride in reinforcing a positive environmental message."

Etisalat also plans to sponsor advertising campaigns to raise public awareness and educate the public on the safest way to dispose of disused handsets.

In the UAE the National Mobile Phone Recycling Campaign is being directed by the Telecommunications Regulatory Authority, the Federal Ministry for Environment and Water and the UAE Federal Environment Agency.

Etisalat recently won the ‘Enterprise Service Provider of the Year' title at the ACN Arab Technology Awards.