HP boss praises show

HP's regional chief has praised the new-look GITEX Technology Week and highlighted the increasing focus on the regional SMB market at the show.

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By  Administrator Published  September 11, 2007

HP's regional chief has praised the new-look GITEX Technology Week and highlighted the increasing focus on the regional SMB market at the show.

"Dividing the show into the three streams - communications, business solutions and consumer electronics - is a pretty neat way for exhibitors to target their particular audiences. If that strategy continues, I think HP will find some way to play in each of these spaces," says Ken Willett, vice president and managing director for the Middle East, Mediterranean and Africa at HP.

Willett says GITEX is a key forum for the vendor, and allows it to address its wide range of markets - from consumers and SOHO customers to high-end enterprises and telcos - with a number of different channels.

"We need to be present in all the appropriate forums, where we can address customers in a one-to-many form, and where we can go one-on-one with our customers and partners. GITEX allows us to do both of these things. The balance we've struck this year, with the stands primarily covering the PC and personal devices space, and addressing the enterprise sector in a more personal way, is very good."

Willett noted the increasing focus on small and medium businesses as a key theme at the show, and says this focus will be critical to the development of the region's economy as a whole. "In a region as geographically diverse as the Middle East, the SMB space is always a very attractive market to get into, but very hard to target sometimes," he says. "What's interesting for us is that while huge investments are happening at the enterprise level, meeting the needs and addressing the SMB segment will be a very important aspect of helping the region's economies evolve and develop," adds Willett.

He also notes that, as the capabilities and requirements of businesses grow, smaller enterprises are making very similar demands on IT systems to their larger counterparts. "Why shouldn't a 200-300 person manufacturing company have some of the same capabilities around securing its data, or making its data available on a global basis, for example?" he asks.

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