Searching for a revolution

Ardentia Search claims its software will "revolutionise" Business Intelligence, combining enterprise search technology with data analysis.

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By  Administrator Published  September 11, 2007

Business intelligence (BI) can be a complex endeavour for modern businesses, but there are many companies who no longer feel that implementing a BI system is a choice. For those companies there is software firm that is claiming that it can "revolutionise" BI.

Ardentia Search is a UK-based company with an office here in Dubai. It is offering a BI system called Netsearch that combines enterprise search with BI to provide a single integrated solution. According to Alan Rooke, general manager in the Middle East, the software was developed by applying search engine technology to BI.

Most companies have multiple databases that deal with different areas of the business - customer databases, inventories, manufacturing and so on. Rooke asserts that Netsearch can be laid across all of these databases, regardless of whether those databases are built using multiple systems, some of which are older than others. The software then writes an SQL that can draw information out of all these databases onto the server into a data index repository that can analyse that data for you.

"You could ask that data index repository any question and because of the technology you can get an answer in sub-second delivery time. Another benefit is that there is no impact on your network traffic. When you use traditional BI, as soon as you start extracting data, it can clog up the network."

Ardentia claims that there are already three companies in the region running pilots of Netsearch and it expects a sale at the end of September. Considering the company opened its doors here at the beginning of May that is a very short sales time, particularly in comparison with the UK, Rooke says. He believes that Dubai is the perfect place for a business like Ardentia because of the fantastic IT market here and those short sale times.

"We saw that Dubai being the economy that it is and having the market philosophy that companies here have, it would have room for a radical company such as Ardentia," he says. "We are now testing that supposition."

Rooke adds that CIOs and IT decision-makers here often have legacy systems that they were not responsible for implementing, and oftentimes, this makes them more open to new systems when they are offered them. He also praises CIOs in the region for their ability to make decisive decisions quickly.

For Ardentia, GITEX Technology Week is the obvious place to demonstrate a product like Netsearch, where the company can show people how it works.

"GITEX is the biggest trade show in the region and it attracts visitors from all over the region, so it is the best showcase for our product," Rooke concludes.

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