Tandberg saves time

Tandberg is ramping up awareness of its range of video conferencing products this week with particular emphasis on its telepresence solutions.

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By  Administrator Published  September 11, 2007

Tandberg is ramping up awareness of its range of video conferencing products this week with particular emphasis on its telepresence solutions.

The company claims it has witnessed 200% growth in the Middle East in 2007, driven by sales from the education and government sectors in the GCC, most notably in Saudi Arabia.

"We are just beginning to see a lot of interest from the banking and finance sectors now," says Tandberg president EMEA Paul Gullet. "Our challenge now is that many companies don't understand how video conferencing systems can help their businesses. The big buzz word now is telepresence - introducing an immersive element in the video conferencing process - and we want to expand that telepresence market into a variety of different environments across the region."

Gullet says while many companies are using Tandberg's solutions for internal processes, the next step is to use them for customer interaction. For example, a customer could walk into a bank and talk to an expert via video conferencing. Providing that expert had access to the video conferencing equipment, they could be based anywhere, even their own home.

"We see video conferencing eventually replacing phones. Everyone likes to see the person they are talking to, plus it saves time and money."

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