Elitecore plans big for the Middle East market

Elitecore Technologies is using its presence at GITEX Technology Week to showcase its latest Cyberoam CR 25i UTM devices.

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By  Administrator Published  September 11, 2007

Elitecore Technologies is using its presence at GITEX Technology Week to showcase its latest Cyberoam CR 25i UTM devices.

"These are our newest versions of the UTM which are meant for really small offices. The products were launched in the region about a month back and we are promoting them during the week-long show," says Hemal Patel, CEO of the company.

"This GITEX we have the biggest stand in all the four years that we have been here. We have seen a growing recognition among people who visit the show and this year most of the people who have stepped into the stand through the first days were already aware of Cyberoam as a brand," adds Patel.

According to him, the Middle East already contributes more than 10% of global revenues at around US$1 million. The firm expects topline from the region to grow to around $2.5 million this year.

"We will be opening an office for the region in January. We are planning on making Dubai the distribution hub for the Middle East and Africa," adds Patel.

The African market will be a new one for Elitecore. However, the company expects to make nearly $500,000 in revenues from its first year of operations.

"We are also planning on partnering with local companies to integrate a log-maintenance appliance for backup and storage along with our device," concludes Patel.

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