Epson leaves its rivals in the dust

Catering to the regional needs of its clients in various sectors, Epson has unveiled a new line of projectors, which are designed to be dust-proof.

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By  Lynne Nolan Published  September 11, 2007

Challenges faced by Epson's regional projector clients - in sectors such as education - have prompted the firm to launch its EMP-260 and EMP-280 projectors at GITEX Technology Week.

The company is touting the fact that these products are dust-proof, making them ideal for use in sandy environments such as those found in the Middle East and Africa.

"We developed this range in response to direct feedback from this region, as some of our most important customers and end users are based here, including schools in Egypt," says Nieve Kavanagh, business development manager at Epson.

"Our biggest markets here for the new projectors are schools, universities and colleges, yet we also anticipate demand from corporate customers. Our dealers and resellers have already shown interest in the products," explains Kavanagh.

"The dust protection USP is significant in dusty, sandy environments where dust and grit can enter through open windows, as customers need projectors to last for years and to offer the very best images and projecting quality," she says.

Regional customisation is central to the new offering, according to Kavanagh, as the product will not be launched in Western Europe or the US, yet expansion into other markets could be considered for special tenders.

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