Intel drives community

"It is called the personal computer, and yet there is a lot of concern about whether technology actually alienates people, that virtual worlds are not real," says Intel's director of marketing for Europe, Middle East and Africa, Mark Brailey.

  • E-Mail
By  Administrator Published  September 11, 2007

"It is called the personal computer, and yet there is a lot of concern about whether technology actually alienates people, that virtual worlds are not real," says Intel's director of marketing for Europe, Middle East and Africa, Mark Brailey.

"What we wanted to demonstrate at GITEX Business Solutions is that digital communities are real, both in business and in consumer space," explains Brierley, who considers the health industry, operating as it does from a community right up to a national level, to be the world's largest digital community.

The fragmented, non-standardised nature of healthcare has presented Intel with an opportunity to transform the industry around new standards. Brailey says the company studied the way nurses work for several years, even designing a customised notebook to make the nurse's job easier, improve the service given to the patient, and create a digital community.

And nowhere else does he see more responsiveness to the concept than right here in Dubai. "I think Dubai is the world's poster child for digital communities," says Intel's Brailey.

"When you look at Dubai Internet City, the health and community initiatives, it recognises that technology can make life better. This part of the world gets it more than anywhere else."

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code