Sony launches video-conferencing

The company has at the same time unveiled its security monitoring video technology.

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By  Talal Malik Published  September 10, 2007

Sony today launched facilities for videoconferencing and security monitoring video at the same time, pioneering technology which will impact business sectors across the board, a senior executive told ArabianBusiness.com.

Showcased for the first time in the world at GITEX in Dubai, the technology works by integrating Sony's own IPELA videoconferencing with its Internet Protocol video monitoring (IPM) to simply 'call' an IP camera from within its video-conference environment.

"The applications are limited only by one's imagination and will have strong impact in the construction industry, oil and gas sector and traffic monitoring," said Kees Hoogstrate, a senior Sony executive.

"Imagine worldwide manufacturing and engineering design teams meeting via videoconference to discuss the production of a product whilst simultaneously connected to a live IP camera showing the assembly line."

Hoogstrate said Sony is the only company to be able to provide this capacity as it is the only manufacturer who is innovating in both the videoconferencing and security monitoring industries.

Sony's revenues from video-conferencing technology in Middle East and North Africa region could yield over $250 million a year with a 15 percent growth rate, Hoogstrate also said.

With the expansion of IP cameras in the region, Sony would want its revenues to double by around 30 percent in the region, the executive added.

Analysts predict that the global video conferencing market will reach over $12 billion by 2010. The US and Europe currently account for 75 percent of the global market, which is led by US-based firm Polycom.

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