Talking technology

Voice recognition software developer Emerging Technologies is pitching the concept of 'living the experience of speech in daily life' at GITEX.

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By  Dawinderpal Sahota Published  September 10, 2007

Voice recognition software developer Emerging Technologies is pitching the concept of 'living the experience of speech in daily life' at GITEX. Sassine Mazraani, managing partner at the company, reckons the software is already close to becoming a ubiquitous part of life for consumers in the Middle East.

"From the time you wake up in the morning to the time you go to bed in the evening, this technology is going to be part of your life," he says. "It will be helping you, and this is already happening today. It's not a thing of tomorrow, it's not a marketing gimmick - it's already happening," he adds.

The software developer has already implemented voice-recognition solutions for a number of high profile enterprises across the region including Emirates Airlines, Dubai Airport, Dubai Financial Markets, Kuwait Finance House, Emirates Security and Etisalat amongst others.

Mazraani reckons that through these implementations, the Middle Eastern consumer is able to buy and sell stocks, monitor cheque clearances, ensure salaries are credited, check flight details, and view medical and their children's school records using voice technology.

He also argues that the company's voice-activated password security system is less penetrable than text activated passwords, claiming it gauges voice tone and pitch as well as the password itself.

Mazraani is hoping to use GITEX as a platform to allay fears of potential customers regarding the maturity of the technology, and hopes its success stories and live demonstrations at the stand win them over.

"At GITEX we're trying to tell the companies that there's no issues regarding the maturity of the product now," he says. "What they need to do is think about how it will reduce costs, provide better customer service, differentiate from competitors and even allow them to make revenue."

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