Ace pavilion for Chinese IT

Chinese companies are out en masse at the region's premier technology event, and signalling their intentions for the Middle East's IT market.

  • E-Mail
By  Dawinderpal Sahota Published  September 10, 2007

China is showing strength in numbers at the Middle East's foremost technology exhibition, GITEX Technology Week.

With 113 technology companies showcasing their products and looking to build business relationships at the Chinese pavilion, the country's technology cohort is proving that it is serious about tackling the region.

Ace Marketing - the agency responsible for rounding up the troops for the impressive showing at this year's show - claims 40 companies are debuting in the Chinese pavilion. Hannah Lee, managing director at Ace, claims that currently the show is attracting Chinese companies at an exponential rate.

He reckons that as the show continues to grow, it will carry on attracting participation from more businesses from across the country.

"We believe that mainland-Chinese exhibitors will flock to GITEX in the years to come," she says. "Compared with 2004, the attendance of the Chinese companies has tripled. Shenzhen is a city that is gaining a stronger presence in the show.

It is playing an increasingly important role, since 56 companies - which is half of the 113 Chinese companies present in the pavilion - are coming to GITEX Technology Week from that cosmopolitan city," she adds.

The agency reckons mainland China has cemented itself a reputation as one of the most prolific hubs for manufacturing IT products in the world, and a number of IT enterprises based in China have successfully expanded their businesses to cater to overseas markets.

Ace Marketing says a growing number of Chinese IT firms are taking the Middle East more seriously as one of the notable emerging markets in the world, and it claims the growing importance that GITEX has to the Chinese technology industry cannot be understated.

IT accessories vendor Shenzen Accord Electronics concurs that the Middle East is a key focus and admits that GITEX is invaluable to its efforts in cultivating a customer base in the region.

"Middle East consumers are showing a great demand for electronics and IT accessory products," says account manager George Dai. "That is why we are in talks with potential partners to have a company based here to sell our products. GITEX is important in helping us find a partner," he adds.

Among the IT companies that comprise the 113-strong legion, are powerhouses on the national stage like Great Wall, TP-Link, Newman and Toten. With an abundance of computer accessories, consumer electronics, mobile phones, networking products and office supplies on display at stands at the pavilion, Chinese firms are really signalling their intent for the region at GITEX.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code